The Gamma Show

Transforming Gamma from a festival into a TV show!
Streyma TV
TV Show

Usually held as a live festival for their 1,500 employees across Europe, Gamma had to reinvent their internal event and go virtual.

The 2.5 hour live event was hosted by The Tidy Boys and included live performances from Ben Monteith and Duke, pre-recorded Rockaoke with live voting and live winner announcements, and a beat box session with Gamma’s senior management team.


We also collaborated with Noonah to produce a virtual digital mosaic which populated 1,500 images throughout the evening as guests sent in their pictures from home.

Stats from our VEH platform showed that the audience interaction peaked at 1,509 chat messages, 1,358 poll votes and 3,479 emoji reactions throughout the night.